Maslow, the economy and goals for 2007

Well its come to the end of another year – the time where we evaluate what we achieved and what is possible for the year to come. The economy is pretty healthy right now and I can’t help but see how that affects this process. It makes me think of Maslow’s hierarchy…




If the basics are covered you can set more substantial “self- actualizing” goals?

I think of this as I met a member of my advisory board out in CA recently. He asked me what my company values were. I had read his business plan and had been surprised at how much detail he had put in regarding his company’s values. It all seemed a bit “squishy” to me. I wondered if it might be an east coast vs west coast cultural difference. As far as I knew…most East coast firms had one value….REVENUE. And obviously….that ranks high on all entrepreneurs list as that hits the basics of Maslow’s hierarchy…the survival needs. But if those are covered…do we get the luxury of thinking beyond that for what can be achieved and how we want our companies to be? So beyond where you want to be in 5 years….if you were to look back…..what would you be proud to accomplish? These are some of my thoughts why finishing my planning for 2007.